What Drives Us at LTO Consulting: From Chaos to Clarity
We know small and emerging brands are full of grit, hustle, and heart. It’s what makes working with them so rewarding—and why LTO Consulting was built in the first place. Because we’ve also seen what happens when growth hits: the hustle turns into burnout, the grit gets buried under logistics, and the heart starts racing just to keep up.
Sales teams get stretched thin. Founders wear too many hats. Leadership becomes reactive instead of strategic. And without the right systems and support, even great products can start to lose momentum.
That’s where we come in.
LTO was founded by Lucinda Ochwat, a seasoned sales leader with over 20 years of experience at companies like Wells Fargo, The Boston Beer Company, and Andrews Distributing. She built and led high-performing teams across multiple markets, and saw firsthand how emerging brands with huge potential often struggled to scale without a playbook or leadership support.
I saw that leadership in action when Lucinda was my boss at Boston Beer from 2015 to 2017. She had a rare ability to unite regional teams around a shared vision, create systems that drove results, and build a culture that stuck—passed down from manager to manager long after she moved on. Even years later, she remained a mentor and leadership figure for many of us.
When Lucinda launched LTO, I was all in. With my own background in supplier and distributor roles—at Glazer’s and Boston Beer—I’d seen the gaps growing brands face: inconsistent sales execution, overwhelmed founders, and teams without direction. Together, we bring over 30 years of experience across the supplier, distributor, and retail sides of the industry, blending strategic thinking with hands-on support to help brands scale smarter.
We Built LTO for Brands That Are Ready to Scale
After years inside large corporations with access to leadership development and proven sales infrastructure, Lucinda had a realization:
Small brands deserve the same level of support as the larger brands
We’ve worked inside major companies with access to real leadership development and proven sales systems. Most small brands don’t have that luxury—but they should.
Companies that invest in leadership see a 25% lift in outcomes and a 20% boost in productivity (Deloitte).
Our mission is to bring that same level of support to brands with big goals—without the bloat.
And we’ve seen it work:
+25% in closed sales in 90 days for a regional craft brewery
$16K in revenue on day one of retail launch for a luxury spirits brand
7x sales team growth across 10 states with structured onboarding
Leadership Isn’t a Vibe—It’s a Skill
Here’s something we remind our clients all the time:
“You do not rise to the level of your goals. You fall to the level of your systems.”
— James Clear, Atomic Habits
Leadership isn’t just about energy—it’s about decision-making, structure, and creating the conditions for others to succeed. And it evolves as your business grows.
According to Gallup, managers influence 70% of what makes a team engaged or disengaged. That means the biggest driver of team performance isn’t perks or products—it’s the person leading them.
We help you:
Clarify what you need to own as a founder or sales lead
Train and coach your team without micromanaging
Build consistency, accountability, and confidence
We’re Your Sales Sherpa
Whether you’re mapping your route to market, aligning a newly expanded team, or simply trying to sell more without burning out—we’ve got your back.
“As someone who runs the business and is also the salesperson, Lucinda has been indispensable. Her insight into the sales process and ability to keep us on track has helped us hit our goals and stay resilient.”
— Jing Xu, President, Sconehenge Bakery
“Amanda’s knowledge, urgency, and ability to positively influence all levels of stakeholders is unmatched. Her energy and follow-through drive momentum on every project.”
— Brad Pickering, Region Manager, Boston Beer Company
How We Work With Brands Like Yours
We offer flexible, high-impact support tailored to your growth stage:
Growth Audit + Roadmap
Pinpoint what’s working, what’s missing, and how to scale smarter.
Team Training
On-site workshops, virtual sessions, or self-paced tools to level up your sales org.
Fractional Sales Leadership
Ongoing strategic support to keep your sales function aligned and effective.
Coaching
For founders, new sales hires, or leaders stepping into new responsibilities.
Let’s Build Beyond the Hustle
Your brand has traction. Now let’s build the systems that take it further.
