Scaling Smart: Why Team Training is Key to Long-Term Sales Growth
In the competitive world of beverage and consumer packaged goods (CPG), growth can be both exciting and overwhelming. As brands expand into new markets, secure distributor partnerships, and build sales teams, one thing becomes clear: momentum alone isn’t enough.
Without strong training and leadership development, even the best products and most ambitious strategies can lose traction.
At LTO Consulting, we’ve seen it time and again—brands with strong potential struggling to scale because they didn’t invest early in team alignment and capability-building. That’s where we come in. With over 30 years of combined experience across the supplier, distributor, and retail tiers, we help fast-growing companies build the internal strength to sustain external success.
Training Is Not a Checkbox—It’s a Growth Strategy
Too often, training is treated as a one-time event—an onboarding task to check off. But for brands aiming to scale across retail, wholesale, and DTC channels, ongoing training is mission-critical.
The data backs this up:
Companies that invest in employee training see a 24% higher profit margin, according to the Association for Talent Development (ATD).
Onboarding matters too: businesses that offer structured onboarding improve new hire retention by up to 82%, reducing costly turnover (Glassdoor, SHRM).
Leadership development initiatives yield a 25% increase in business outcomes and 20% improvement in productivity, according to Deloitte’s Human Capital Trends reportLTO Capabilities (1).
The takeaway? Well-trained teams don’t just perform better. They communicate more effectively, stay longer, and represent your brand with more consistency and confidence.
The LTO Consulting Difference: Real Strategies, Real Growth
We don’t believe in one-size-fits-all training. Every brand has its own challenges, culture, and goals. That’s why our approach is always customized.
Here’s what you can expect when you partner with us:
Interactive team workshops (in-person or virtual)
Self-paced training tailored to your sales structure
One-on-one coaching for new leaders or top performers
Sales strategy sessions aligned to your growth stage
Whether you’re preparing to launch, managing explosive growth, or scaling into multiple markets, we’ll help you build a team that can lead, sell, and grow with intention.
Real Results from Real Brands
We work with emerging brands and growing businesses that are ready to invest in the people driving their growth. Some recent wins:
A startup spirits brand booked $16K on day one of retail launch after building a targeted go-to-market strategy with our team.
Saint Arnold Brewing saw a 25% lift in closed sales within 90 days after implementing our training based on the BUILD framework.
Happi scaled across 10 states after aligning leadership and onboarding tools with our help.
These outcomes aren’t luck—they’re the result of aligned teams, clear goals, and consistent training.
Ready to Train for What’s Next?
If you’re a brand navigating the messy middle of growth, training isn’t a luxury—it’s your foundation.
At LTO Consulting, we help emerging brands like yours build the tools, systems, and leadership muscles to scale confidently. Whether you’re hiring a team or managing a distributor network, we’ll help you make sure your people are ready to deliver.
Let’s build the team that can take your brand to the next level.
📩 Contact us to learn more about our customized training solutions
