What happens when a Leader Finally Does the Work?
Everything downstream changes.
I spent 20 years in the beverage industry - on sales floors, in meeting rooms, navigating PE acquisitions, building teams from scratch, and watching leaders hit ceilings they couldn't explain.
The pattern was always the same: talented people, solid strategy, and something invisible holding it all back. Eventually I realized - the bottleneck is rarely strategy. It's the leader.
Not because they're bad at their jobs. Because no one ever taught them how to lead themselves first.
That's why I built LTO Consulting around a framework that mirrors how leadership actually develops: in three progressive levels. First, you lead yourself. Then, you lead others. Finally, you lead leaders, and then finally you can lead organizations.
Most leadership programs skip the first level. That's why their teams struggle.
— Lucinda Ochwat, Founder & CEO
Lucinda’s Story
CREDENTIALS
22+ years of hands on leadership experience (Boston Beer Company, Andrews Distributing, Teamshares)
Marshall Goldsmith Certified Executive Coach
LEAD Academy Executive Coach
95% client goal achievement rate
Meet the Team
Amanda and Jackie bring a powerful mix of both supplier and distributor expertise to LTO Consulting. With over 18+ years of combined experience in brand management, wholesaler partnerships, and team development, Amanda specializes in empowering sales teams and building scalable growth strategies. Jackie, offers deep distributor insight and cross-category experience —helping clients navigate market dynamics with clarity and confidence.
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Marketing & Strategic Sales Advisor
Amanda brings 10+ years of experience across brand management, sales, and wholesaler leadership in the beverage and CPG space. At LTO Consulting, she works closely with Lucinda and select clients to sharpen internal marketing strategy & external sales training, and distributor-facing programs.
Her work focuses on:
Refining commercial narratives and market strategy alongside leadership
Leading LTO’s internal marketing efforts, including email campaigns, blogs, and social content that support the coaching platform
Developing content, messaging, and sales enablement used in sales team and distributor trainings
Supporting sales and distributor trainings with clear, practical frameworks
Bridging leadership intent with real-world execution in-market
Amanda currently partners with one founder client while also collaborating internally to strengthen LTO’s sales team trainings and distributor education programs. Her role is designed to increase clarity, consistency, and capability, so leaders and teams can execute with confidence long after the engagement ends.
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With 8+ years of experience spanning both the supplier and distributor sides of the beverage industry, Jackie brings a well-rounded perspective and deep market knowledge to LTO Consulting. She has worked across all classes of trade, developing strong relationships and a clear understanding of the unique dynamics in each segment. Having spent most of her career with Southern Glazer’s in Texas, Jackie developed a strong foundation in distributor management and execution. Her career has encompassed hands-on experience with wine, spirits, and beer, giving her a comprehensive view of the industry from vineyard and distillery to shelf.
“I get out bed in the morning for the people I can impact. I am driven by a passion to bring a positive influence to the lives of others. My unique strength lies in attentive listening, unraveling priorities, and uncovering genuine motivators. My goal is to extend this sense of fulfillment to a wide audience. Understanding that true fulfillment is a journey, I believe in providing the necessary guidance to help individuals uncover their career aspirations and personal desires, fostering growth and happiness in every facet of life.”
Lucinda Ochwat
I love seeing teams develop and thrive with the right training and guidance. When a company embraces structure, accountability, and strong leadership, the brand they represent grows alongside them. My unique strength is recognizing that there isn’t a one-size-fits-all approach—every client has different needs, capabilities, and ways of implementing these strategies. I tailor our methods to fit each company’s current team size, budget, and goals, ensuring a streamlined, effective path to growth.
Amanda English
Affiliations & Certifications
Consultant & Partner
Leadership & Management Certification
Reach out to us for custom discount codes
Ready to do the work?
Most leaders know when something needs to shift. It’s hard to know where to start.
Let’s figure that out together.