What happens when a Leader Finally Does the Work?

Everything Downstream Changes

Lucinda’s Story

I spent 20 years in the beverage industry - on sales floors, in meeting rooms, navigating PE acquisitions, building teams from scratch, and watching leaders hit ceilings they couldn't explain.

The pattern was always the same: talented people, solid strategy, and something invisible holding it all back. Eventually I realized - the bottleneck is rarely strategy. It's the leader.

Not because they're bad at their jobs. Because no one ever taught them how to lead themselves first.

That's why I built LTO Consulting around a framework that mirrors how leadership actually develops: in three progressive levels. First, you lead yourself. Then, you lead others. Finally, you lead leaders, and then finally you can lead organizations.

Most leadership programs skip the first level. That's why their teams struggle.

— Lucinda Ochwat, Founder & CEO

CREDENTIALS

22+ years of hands on leadership experience (Boston Beer Company, Andrews Distributing, Teamshares)
Marshall Goldsmith Certified Executive Coach
LEAD Academy Executive Coach
95% client goal achievement rate

Meet the Team

At LTO, leadership development is personal.
So is the team behind it.

Each member brings hands-on experience and a clear role in helping our clients grow with clarity and confidence.

Amanda English

Marketing & Strategic Sales Advisor

Amanda brings 10+ years of experience across brand management, sales, and wholesaler leadership in the beverage and CPG space. At LTO Consulting, she works closely with Lucinda and select clients to sharpen internal marketing strategy & external sales training, and distributor-facing programs.

Her work focuses on:

Refining commercial narratives and market strategy alongside leadership
Leading LTO’s internal marketing efforts, including email campaigns, blogs, and social content that support the coaching platform
Developing content, messaging, and sales enablement used in sales team and distributor trainings
Supporting sales and distributor trainings with clear, practical frameworks
Bridging leadership intent with real-world execution in-market

Amanda currently partners with one founder client while also collaborating internally to strengthen LTO’s sales team trainings and distributor education programs. Her role is designed to increase clarity, consistency, and capability, so leaders and teams can execute with confidence long after the engagement ends.

Jackie Pickering

Client Development & Operations Support

Jackie brings 8+ years of experience across both the supplier and distributor sides of the beverage industry. At LTO Consulting, she supports client development and internal execution, ensuring projects move forward efficiently and professionally.

Her focus includes:

Developing and managing client leads
Building and refining presentations, decks, and client-facing materials
Supporting administrative and operational workflows
Assisting with project coordination to keep engagements on track

With a strong foundation built during her time at Southern Glazer’s, Jackie brings hands-on experience across wine, spirits, and beer. Her role at LTO allows the team to operate with discipline and follow-through, so strategy doesn’t stall at the idea stage.

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