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What happens when a Leader Finally Does the Work?

Everything Downstream Changes

Lucinda’s Story

I spent 20 years in the beverage industry - on sales floors, in meeting rooms, navigating PE acquisitions, building teams from scratch, and watching leaders hit ceilings they couldn't explain.

The pattern was always the same: talented people, solid strategy, and something invisible holding it all back. Eventually I realized - the bottleneck is rarely strategy. It's the leader.

Not because they're bad at their jobs. Because no one ever taught them how to lead themselves first.

That's why I built LTO Consulting around a framework that mirrors how leadership actually develops: in three progressive levels. First, you lead yourself. Then, you lead others. Finally, you lead leaders, and then finally you can lead organizations.

Most leadership programs skip the first level. That's why their teams struggle.

— Lucinda Ochwat, Founder & CEO

CREDENTIALS

  • 22+ years of hands on leadership experience (Boston Beer Company, Andrews Distributing, Teamshares)

  • Marshall Goldsmith Certified Executive Coach

  • LEAD Academy Executive Coach

  • 95% client goal achievement rate

 

Meet the Team

At LTO, leadership development is personal.
So is the team behind it.

Each member brings hands-on experience and a clear role in helping our clients grow with clarity and confidence.

 


Amanda English

Marketing & Strategic Sales Advisor 

Amanda brings a background in brand management, commercial strategy, and sales leadership across the beverage and consumer packaged goods (CPG) industry. Before joining LTO Consulting, she held leadership and commercial roles with The Boston Beer Company, Andrews Distributing, and Glazer's Beer & Beverage, giving her experience on both the supplier and wholesaler sides of the business.

At LTO Consulting, Amanda partners closely with Lucinda Ochwat and select clients to strengthen commercial strategy, leadership development, and go-to-market execution. She leads LTO's internal marketing initiatives while helping organizations create stronger alignment between leadership, sales, marketing, and operations.

Her work includes:

  • Developing commercial strategies and refining market positioning alongside executive leadership
  • Leading LTO's internal marketing efforts, including email campaigns, thought leadership, blogs, LinkedIn, and social media
  • Creating sales enablement content, distributor education programs, and leadership training materials
  • Supporting supplier and distributor sales teams with practical frameworks that improve execution in-market
  • Bridging leadership vision with day-to-day execution across sales, marketing, and operations
  • Helping organizations create more customer-centric commercial strategies that improve alignment and long-term growth

Amanda currently partners with select clients while supporting the continued growth of LTO's leadership and commercial capability programs. Drawing on experience from both supplier and wholesaler organizations, she helps leaders turn strategy into execution through practical systems, clear communication, and scalable processes that drive lasting results.

 


Jackie Pickering

Client Development & Operations Support

Jackie brings 8+ years of experience across both the supplier and distributor sides of the beverage industry. At LTO Consulting, she supports client development and internal execution, ensuring projects move forward efficiently and professionally.

Her focus includes:

  • Developing and managing client leads

  • Building and refining presentations, decks, and client-facing materials

  • Supporting administrative and operational workflows

  • Assisting with project coordination to keep engagements on track

With a strong foundation built during her time at Southern Glazer’s, Jackie brings hands-on experience across wine, spirits, and beer. Her role at LTO allows the team to operate with discipline and follow-through, so strategy doesn’t stall at the idea stage.

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