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Complete 2-sheet distributor assessment framework that evaluates potential and current distributor partners across 7 critical success factors with weighted scoring, comparative analysis for 2-3 distributors, and red flags checklist. Make data-driven decisions about which distributors to partner with and identify performance gaps during quarterly reviews. Know the difference between a "good" and "great" distributor partner before you commit.
What You Get:
Good vs. Great framework with 7 evaluation areas (Communication, Market Coverage, Brand Building, Sales Support, Data & Reporting, Flexibility, Partnership Mindset, Technology Integration) showing what "good" looks like, what "great" looks like, and how to assess each area during due diligence
Interactive assessment tool with customizable weights (adjust to your phase: emphasize Market Coverage for launch, Data/Reporting for scale), 1-5 rating system per area (1-2=Risk, 3=Adequate, 4-5=Great), automatic weighted scoring, and comparative analysis table for evaluating 2-3 distributors side-by-side
Red flags checklist with critical warning signs (poor communication cadence, limited chain coverage, transactional mindset, technology gaps, rigid terms) requiring remediation even if overall score looks acceptable
Assessment guidance with interview questions for each evaluation area, reference check prompts (ask for: QBR examples, coverage maps, chain authorization lists, depletion report samples), and phase-specific priorities (launch vs. scale focus areas)
Perfect For: Founders evaluating distributor partners for new market entry, brands comparing multiple distributor proposals to make selection decisions, existing brand-distributor partnerships identifying gaps during QBRs, and advisors helping portfolio companies vet distributor partners.
✨ Stop guessing about distributor quality. Score every partner objectively, compare options side-by-side, and know exactly where performance gaps exist. Choose great partners, not just good ones.
Complete 2-sheet distributor assessment framework that evaluates potential and current distributor partners across 7 critical success factors with weighted scoring, comparative analysis for 2-3 distributors, and red flags checklist. Make data-driven decisions about which distributors to partner with and identify performance gaps during quarterly reviews. Know the difference between a "good" and "great" distributor partner before you commit.
What You Get:
Good vs. Great framework with 7 evaluation areas (Communication, Market Coverage, Brand Building, Sales Support, Data & Reporting, Flexibility, Partnership Mindset, Technology Integration) showing what "good" looks like, what "great" looks like, and how to assess each area during due diligence
Interactive assessment tool with customizable weights (adjust to your phase: emphasize Market Coverage for launch, Data/Reporting for scale), 1-5 rating system per area (1-2=Risk, 3=Adequate, 4-5=Great), automatic weighted scoring, and comparative analysis table for evaluating 2-3 distributors side-by-side
Red flags checklist with critical warning signs (poor communication cadence, limited chain coverage, transactional mindset, technology gaps, rigid terms) requiring remediation even if overall score looks acceptable
Assessment guidance with interview questions for each evaluation area, reference check prompts (ask for: QBR examples, coverage maps, chain authorization lists, depletion report samples), and phase-specific priorities (launch vs. scale focus areas)
Perfect For: Founders evaluating distributor partners for new market entry, brands comparing multiple distributor proposals to make selection decisions, existing brand-distributor partnerships identifying gaps during QBRs, and advisors helping portfolio companies vet distributor partners.
✨ Stop guessing about distributor quality. Score every partner objectively, compare options side-by-side, and know exactly where performance gaps exist. Choose great partners, not just good ones.