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Essential 2-sheet contract analysis framework that breaks down 9 critical distributor contract clauses in plain English with founder-friendly vs. problematic examples and expert negotiation tips. Understand exactly what you're signing before you sign it. Includes territory & exclusivity, term length, performance benchmarks, termination rights, pricing & deductions, payment terms, co-op marketing, data reporting, and franchise law implications.
What You Get:
Contract clause decoder with 9 critical clauses (Territory & Exclusivity, Term Length & Renewal, Performance Benchmarks, Termination & Cure, Pricing & Deductions, Payment Terms, Marketing Co-Op, Data & Reporting, Franchise/State Law) showing plain-English definitions, founder-friendly example language, challenge area examples to revise, and LTO expert negotiation tips and red flags
Negotiation checklist with must-haves vs. nice-to-haves framework, key talking points for each clause, and guidance on defining acceptable ranges (e.g., "Start with 12-18 month term, expand territory on KPI success, keep e-commerce carve-outs where legal")
Pro tips including: start narrow and expand on KPI success, short initial terms with renewal based on results, cap deductions and require approval, specify data fields (account ID, SKU, qty, price, date), and franchise state addendum requirements
Perfect For: First-time founders negotiating their first distributor contract, any founder reviewing or renegotiating existing distributor agreements, brands expanding into new markets with new distributor partners, and advisors helping portfolio companies avoid unfavorable contract terms.
✨ Don't sign a distributor contract you don't understand. Know exactly what each clause means, what's negotiable, and what to fight for. Protect your brand's future.
Essential 2-sheet contract analysis framework that breaks down 9 critical distributor contract clauses in plain English with founder-friendly vs. problematic examples and expert negotiation tips. Understand exactly what you're signing before you sign it. Includes territory & exclusivity, term length, performance benchmarks, termination rights, pricing & deductions, payment terms, co-op marketing, data reporting, and franchise law implications.
What You Get:
Contract clause decoder with 9 critical clauses (Territory & Exclusivity, Term Length & Renewal, Performance Benchmarks, Termination & Cure, Pricing & Deductions, Payment Terms, Marketing Co-Op, Data & Reporting, Franchise/State Law) showing plain-English definitions, founder-friendly example language, challenge area examples to revise, and LTO expert negotiation tips and red flags
Negotiation checklist with must-haves vs. nice-to-haves framework, key talking points for each clause, and guidance on defining acceptable ranges (e.g., "Start with 12-18 month term, expand territory on KPI success, keep e-commerce carve-outs where legal")
Pro tips including: start narrow and expand on KPI success, short initial terms with renewal based on results, cap deductions and require approval, specify data fields (account ID, SKU, qty, price, date), and franchise state addendum requirements
Perfect For: First-time founders negotiating their first distributor contract, any founder reviewing or renegotiating existing distributor agreements, brands expanding into new markets with new distributor partners, and advisors helping portfolio companies avoid unfavorable contract terms.
✨ Don't sign a distributor contract you don't understand. Know exactly what each clause means, what's negotiable, and what to fight for. Protect your brand's future.