LTO Tool Kit: Brand Marketing Essentials

Description: Complete 4-sheet brand marketing toolkit covering SWOT analysis, press kit template, TTB compliance best practices, and trade marketing checklist. Build professional marketing infrastructure from PR materials to trade programs while staying compliant. Includes structured SWOT framework with impact scoring, complete press kit template with character count guidance, alcohol marketing compliance guide for social media/advertising/events, and trade marketing program planner with budget tracking.

What You Get:

• SWOT analysis framework with structured evaluation across 4 quadrants: Strengths (internal positives: unique recipes, founder story, awards won, distribution footprint, production capacity, brand equity, team expertise—each scored 1-5 for impact and likelihood), Weaknesses (internal challenges: limited capital, small team, capacity constraints, awareness gaps, distribution holes, margin pressure), Opportunities (external positives: market growth trends, competitor exits, channel expansion, partnership possibilities, demographic shifts, regulatory changes), Threats (external negatives: competitive pressure, cost increases, regulatory tightening, market saturation, distributor consolidation)—with weighted scoring, priority ranking, and strategic implication notes

• Press kit template with 15+ pre-structured sections: Company Overview (brand name, tagline, founded/location, mission statement with character limits), Product Portfolio (core products, seasonal releases, limited editions), Awards & Recognition (industry accolades, competition medals, press mentions), Distribution & Availability (where to find products, upcoming expansion), Sustainability Practices (environmental impact, local sourcing, community involvement), Key Differentiators (unique value propositions), Founder Story (background, inspiration, vision), High-Resolution Images (product shots, lifestyle photos, logo files with usage guidelines), Press Coverage (media hits, podcast appearances, articles), Contact Information (media contact, social handles, website), and Boilerplate (100-word and 50-word versions for media use)—each with character count targets and best practice examples

• TTB compliance & alcohol marketing best practices covering: Product Labeling (COLA required, no health claims, alcohol content rules), Advertising Content (no health claims, cannot encourage retailer spend, taste/quality focus only), Social Media (age-gating required, no retailer tagging, no direct sales claims, platform compliance), Sampling/Events (permit required, retailer must host, licensed agency partnership), Promotions (no pay-to-play across tiers, value equation rules, documentation requirements), and Safe Harbor Practices (always submit to TTB before printing, use platform age-gating, partner with licensed sampling agencies, focus on taste/quality in claims, document everything)—with risk levels (High/Medium/Low) and specific compliance checkpoints

• Trade marketing checklist with 5 program types: Display Programs (in-store merchandising/display with target metrics: number of displays placed, budget tracking, participant accounts, success metrics), Co-op Marketing (joint marketing with retailers: campaigns executed, budget allocation, ROI tracking), Staff Training (retail education programs: staff trained, training materials, certification tracking), Sampling Events (consumer product sampling: events executed, attendees reached, conversion rates), Promotional Pricing (retailer discount programs: volume sold in cases, margin impact, competitive response)—each program includes target metrics, budget allocation, participant tracking, success criteria, and ROI calculation

• Trade marketing ROI dashboard showing total program investment, participants engaged, volume impact (cases), revenue generated, program costs, gross margin impact, ROI by program type, and recommendations for budget reallocation

Perfect For: Founders building their first press kit and media materials, marketing managers ensuring alcohol compliance across campaigns, brands planning $25K+ annual trade marketing spend, and teams coordinating multiple trade programs across distributors and markets.

✨ Build professional brand marketing infrastructure. Create media-ready materials, stay TTB compliant, and run trade programs that actually drive volume. Market like a pro without the agency.