Founders, You’re Wearing Too Many Hats. Here’s the One You Can Take Off.
If you're a founder in the CPG or beverage space, chances are you're juggling everything — sales, operations, marketing, distribution, and maybe even delivery.
This hustle mentality might be necessary at launch, but it quickly becomes a liability as your brand grows. Growth doesn’t come from doing more; it comes from doing what matters — better, faster, and with structure.
And the biggest bottleneck we see?
Founders acting as sales directors — with no time, no playbook, and no support.
Why This Problem Is So Common
In early-stage CPG, lean teams are the norm. According to a report by CB Insights, nearly 38% of failed startups cite “running out of cash” as a key factor, often linked to overhiring or unclear operational roles. So many founders try to do it all — but when it comes to sales execution, that approach falls flat fast.
The Cost of Wearing Every Hat:
Reactive distributor relationships
Inconsistent retail strategy
Poor sales team onboarding
Lack of accountability or data-driven decisions
Burnout, confusion, and stalled growth
The Alternative: Fractional Sales Strategy & Support
At LTO Consulting, we specialize in helping founders of and emerging CPG brands build sales systems that scale — without hiring a $120K+ full-time headcount.
We do this through structured, hands-on support phases:
Launch Ready Support
Perfect for early-stage brands prepping for distribution or new market entry.
We help you:
Build your sales pitch and buyer deck
Prepare for distributor/retail meetings
Align pricing and go-to-market (GTM) strategy
Create a custom project tracker
Conduct SWOT analysis and define SMART goals
Hold weekly check-ins and accountability sessions
Build to Scale
Designed for brands with traction that are expanding to new markets or hiring support.
We help you:
Create and refine weekly sales processes
Hire or onboard reps/fractional support
Track execution across markets
Build sales rep playbooks & KPI trackers
Stay aligned with weekly execution meetings
Custom A La Carte Options
Need help with one-off tools or deliverables? We offer:
Distributor prep checklists
Sales decks and brand storytelling
Pricing and margin reviews
Fractional team onboarding tools
Why Fractional Sales Support Works
It’s not just a budget-friendly option — it’s strategic. According to Harvard Business Review, fractional leadership is becoming a go-to model for startups seeking expertise without long-term cost commitments. In industries like CPG and adult beverages, where execution is everything, bringing in category-savvy guidance before hiring full-time often leads to faster, more efficient scaling.
Real Impact, Real Clarity
When we step in, our clients gain:
✔ Focused execution
✔ Clean communication with distributors and reps
✔ Sales tools that actually get used
✔ Clear KPIs and accountability across markets
And most importantly? Time and energy back to focus on big-picture growth.
If You’re a Founder, Ask Yourself:
Are you still managing your sales team yourself?
Do you have repeatable sales systems in place?
Are your distributor meetings actually moving the needle?
Are your pricing, tools, and targets aligned across channels?
If not, you don’t need to do more — you need to delegate with structure.
Ready to Take a Hat Off?
Let’s build a system that works without burning you out.
amanda@ltoconsulting.com
About LTO Consulting
We specialize in sales strategy and team development for CPG brands. With deep experience across supplier, distributor, and retail tiers, we help our clients build teams, tools, and plans that scale sustainably — without sacrificing clarity or margin.
